Bounce rate is the percentage of single-page sessions (visits where the user leaves without interacting further) out of all sessions on your website. It's a key engagement metric.

How is bounce rate calculated?

Divide the number of one-page (bounced) visits by the total visits, then multiply by 100. For example, if you have 500 total visits and 200 bounced, your bounce rate is 40%.

What is a good bounce rate?

A good bounce rate varies by industry and page type. Generally, 26-40% is excellent, 41-55% is average, and above 70% is high. Use this calculator to see where you stand.

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Bounce Rate Calculator.

Calculate bounce rate from single-page visits and total visits.

Этот калькулятор пока переведён не полностью — часть текста отображается на английском.

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02 / ОТВЕТ

Total visits

One-page (bounced) visits

Bounce rate

7,35%

Engagement rate

92,65%

Engaged visits

3 150

Bounce rate = one-page visits ÷ total visits. Define a bounce consistently with your analytics platform before comparing periods.

Cite this calculator

Canonical URL: https://mathify.one/ru/business/bounce-rate

Cite as: Mathify. (n.d.). Калькулятор: Bounce Rate. https://mathify.one/ru/business/bounce-rate

Use Cases

Monitor Content Engagement

Track how well your pages retain visitors. A high bounce rate may indicate content or UX issues, while a low rate suggests good engagement.

Example: Check if a blog post's bounce rate drops after improving readability.

Evaluate Marketing Campaigns

Compare bounce rates across different traffic sources or campaigns to identify which channels bring the most engaged visitors.

Example: Compare bounce rates from social media vs. email campaigns.

Frequently Asked Questions

What is bounce rate?: Bounce rate is the percentage of single-page sessions (visits where the user leaves without interacting further) out of all sessions on your website. It's a key engagement metric.
How is bounce rate calculated?: Divide the number of one-page (bounced) visits by the total visits, then multiply by 100. For example, if you have 500 total visits and 200 bounced, your bounce rate is 40%.
What is a good bounce rate?: A good bounce rate varies by industry and page type. Generally, 26-40% is excellent, 41-55% is average, and above 70% is high. Use this calculator to see where you stand.

Tips & Common Mistakes

Tips

Use total visits and one-page visits from the same time period (e.g., a month) for an accurate rate.
Segment your bounce rate by page type (blog, product, landing) to uncover specific issues.
A high bounce rate isn't always bad—it can be normal for contact pages or quick-answer pages.
Combine bounce rate with other metrics like time on page for a fuller picture.

Common Mistakes to Avoid

Using sessions instead of visits—make sure your data source defines 'visits' consistently.
Forgetting to convert the decimal to a percentage—multiply by 100.
Comparing bounce rates across different industries without context.

Last updated: August 13, 2026