Business
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Customer Retention Calculator.
Calculate period retention and churn from opening, acquired, and closing customers.
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01
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02 / ANSWER
Retained customers: 900
Churned customers: 100
Retention rate: 90.0%
Churn rate: 10.0%
Retained = closing − acquired; retention and churn are complementary rates for the opening cohort.
FAQs
What is the retention formula?
Retained customers equal closing customers minus customers acquired during the period; retention divides retained by opening customers.