Skip to content
Mathify
Cette calculatrice est actuellement affichée en anglais pendant que sa traduction est en préparation.

Affaires

Calculatrice vérifiée avec une formule transparente

Affaires

Customer Acquisition Cost Calculator.

Calculates the total cost to acquire a new customer by dividing total marketing and sales expenses by the number of new customers acquired.

Les résultats se mettent à jour en direct pendant que vous tapez.
ƒ

Vos entrées

Comment ça marche

  1. 1

    Enter your total marketing spend for the period.

  2. 2

    Enter your total sales spend (salaries, commissions, tools) for the same period.

  3. 3

    Enter the number of new customers acquired during that period.

  4. 4

    The calculator sums the spends and divides by new customers to get CAC.

(marketing_spend + sales_spend) / new_customers

Questions fréquentes

What is a good customer acquisition cost?

It depends on your industry and customer lifetime value. A common rule is CAC should be less than one-third of customer lifetime value (LTV).

Should I include salaries in sales spend?

Yes, include all costs directly tied to acquiring customers, such as sales team salaries, commissions, and marketing tools.

How often should I calculate CAC?

Calculate it monthly or quarterly to track trends and adjust your marketing and sales strategies.

Explorer cette catégorie de calculatrices

AffairesParcourir tout

Résultats

Formule vérifiée

Customer Acquisition Cost

70,00 $US$

Demander n'importe quoi

Estimation à titre indicatif uniquement — vérifiez les décisions importantes avec un professionnel approprié.

Comment ça marche

Calculates the total cost to acquire a new customer by dividing total marketing and sales expenses by the number of new customers acquired.

  1. Enter your total marketing spend for the period.
  2. Enter your total sales spend (salaries, commissions, tools) for the same period.
  3. Enter the number of new customers acquired during that period.
  4. The calculator sums the spends and divides by new customers to get CAC.

Formules

Les mathématiques derrière cette calculatrice, écrites pour que vous puissiez vérifier le résultat.

Customer Acquisition Cost

CAC = (Marketing Spend + Sales Spend) / New Customers

This formula gives the average cost to acquire one new customer by dividing total acquisition expenses by the number of customers gained.

Example:

Input: Marketing = $5,000, Sales = $2,000, New Customers = 100

Calculation: (5000 + 2000) / 100

Result: $70 per customer

Cas d'utilisation réels

Où ce calcul apparaît dans la vie quotidienne.

Budget Planning

Determine how much you need to spend to acquire a target number of customers.

Example: If you want 200 new customers and your CAC is $50, budget $10,000.

Channel Comparison

Compare CAC across different marketing channels to allocate budget effectively.

Example: Calculate CAC for social ads vs. email campaigns.

Pricing Strategy

Set product prices that cover acquisition costs while maintaining profit margins.

Example: If CAC is $30 and your margin per sale is $50, you are profitable.

Conseils et erreurs courantes

Tips

  • Track all acquisition costs, including software subscriptions and freelance fees.
  • Segment CAC by channel to identify the most efficient marketing methods.
  • Compare CAC to customer lifetime value (LTV) to ensure sustainable growth.
  • Review CAC regularly and adjust strategies if it increases over time.

Common Mistakes to Avoid

  • Forgetting to include all sales and marketing expenses, leading to an underestimated CAC.
  • Using total customers instead of new customers, which distorts the metric.
  • Ignoring the time period, making comparisons between different periods invalid.

Hypothèses et limites

  • Use the stated inputs and units.
  • Results are estimates for planning and education.
  • Check measurements and source data before making an important decision.