Finance

Instant, private, and free

ROAS Calculator.

Calculate return on advertising spend.

On-device calculationNo signup

Set your values

Results update as you type.

02 / ANSWER

Attributed revenue

Advertising spend

ROAS

0.00×

FAQs

How does the roas calculator work?

Enter the requested values to receive a deterministic result. No live market, tax, or jurisdiction data is inferred.

Use Cases

Evaluate campaign profitability

Determine if your advertising campaigns are generating enough revenue relative to their cost. A ROAS above your break-even point indicates profitability.

Example: If your break-even ROAS is 2:1 and your campaign shows 3:1, it's profitable.

Compare ad channels or campaigns

Use the calculator to compare the efficiency of different campaigns or channels. Higher ROAS means more efficient spending.

Example: Compare a Google Ads campaign with a Facebook Ads campaign to see which yields a better return.

Frequently Asked Questions

What is ROAS and how is it calculated?: ROAS stands for Return on Ad Spend. It measures the revenue generated for every dollar spent on advertising. It is calculated by dividing attributed revenue by advertising spend. For example, if you earn $500 from a campaign that cost $100, your ROAS is 5:1.
What is a good ROAS?: A good ROAS varies by industry and profit margins. Generally, a ROAS of 4:1 or higher is considered strong for e-commerce, but it depends on your costs. Use this calculator to compare your campaigns and identify which ones are most efficient.
Can I use this calculator for any advertising platform?: Yes, this calculator works for any advertising platform as long as you have the attributed revenue and advertising spend. It is platform-agnostic, so you can use it for Google Ads, Facebook Ads, or any other channel.

Tips & Common Mistakes

Tips

Ensure you use the same time period for both revenue and spend to get an accurate ROAS.
Include all advertising costs, such as ad management fees, to get a true picture of return.
Track attributed revenue accurately using analytics tools to avoid overestimating ROAS.
Use ROAS alongside other metrics like customer lifetime value for a complete view.

Common Mistakes to Avoid

Using gross revenue instead of net revenue after returns and discounts, which inflates ROAS.
Forgetting to include all advertising costs, such as agency fees or software costs, leading to an overstated ROAS.
Comparing ROAS across different time periods without adjusting for seasonality or market changes.

Last updated: August 13, 2026

Use Cases

Evaluate campaign profitability

Determine if your advertising campaigns are generating enough revenue relative to their cost. A ROAS above your break-even point indicates profitability.

Example: If your break-even ROAS is 2:1 and your campaign shows 3:1, it's profitable.

Compare ad channels or campaigns

Use the calculator to compare the efficiency of different campaigns or channels. Higher ROAS means more efficient spending.

Example: Compare a Google Ads campaign with a Facebook Ads campaign to see which yields a better return.

Frequently Asked Questions

What is ROAS and how is it calculated?

ROAS stands for Return on Ad Spend. It measures the revenue generated for every dollar spent on advertising. It is calculated by dividing attributed revenue by advertising spend. For example, if you earn $500 from a campaign that cost $100, your ROAS is 5:1.

What is a good ROAS?

A good ROAS varies by industry and profit margins. Generally, a ROAS of 4:1 or higher is considered strong for e-commerce, but it depends on your costs. Use this calculator to compare your campaigns and identify which ones are most efficient.

Can I use this calculator for any advertising platform?

Yes, this calculator works for any advertising platform as long as you have the attributed revenue and advertising spend. It is platform-agnostic, so you can use it for Google Ads, Facebook Ads, or any other channel.

Tips & Common Mistakes

Tips

Ensure you use the same time period for both revenue and spend to get an accurate ROAS.
Include all advertising costs, such as ad management fees, to get a true picture of return.
Track attributed revenue accurately using analytics tools to avoid overestimating ROAS.
Use ROAS alongside other metrics like customer lifetime value for a complete view.

Common Mistakes to Avoid

Using gross revenue instead of net revenue after returns and discounts, which inflates ROAS.
Forgetting to include all advertising costs, such as agency fees or software costs, leading to an overstated ROAS.
Comparing ROAS across different time periods without adjusting for seasonality or market changes.

Finance

Instant, private, and free

ROAS Calculator.

Calculate return on advertising spend.

On-device calculationNo signup

Set your values

Results update as you type.

02 / ANSWER

Attributed revenue

Advertising spend

ROAS

0.00×

FAQs

How does the roas calculator work?

Enter the requested values to receive a deterministic result. No live market, tax, or jurisdiction data is inferred.

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Use Cases

Evaluate campaign profitability

Determine if your advertising campaigns are generating enough revenue relative to their cost. A ROAS above your break-even point indicates profitability.

Example: If your break-even ROAS is 2:1 and your campaign shows 3:1, it's profitable.

Compare ad channels or campaigns

Use the calculator to compare the efficiency of different campaigns or channels. Higher ROAS means more efficient spending.

Example: Compare a Google Ads campaign with a Facebook Ads campaign to see which yields a better return.

Frequently Asked Questions

What is ROAS and how is it calculated?: ROAS stands for Return on Ad Spend. It measures the revenue generated for every dollar spent on advertising. It is calculated by dividing attributed revenue by advertising spend. For example, if you earn $500 from a campaign that cost $100, your ROAS is 5:1.
What is a good ROAS?: A good ROAS varies by industry and profit margins. Generally, a ROAS of 4:1 or higher is considered strong for e-commerce, but it depends on your costs. Use this calculator to compare your campaigns and identify which ones are most efficient.
Can I use this calculator for any advertising platform?: Yes, this calculator works for any advertising platform as long as you have the attributed revenue and advertising spend. It is platform-agnostic, so you can use it for Google Ads, Facebook Ads, or any other channel.

Tips & Common Mistakes

Tips

Ensure you use the same time period for both revenue and spend to get an accurate ROAS.
Include all advertising costs, such as ad management fees, to get a true picture of return.
Track attributed revenue accurately using analytics tools to avoid overestimating ROAS.
Use ROAS alongside other metrics like customer lifetime value for a complete view.

Common Mistakes to Avoid

Using gross revenue instead of net revenue after returns and discounts, which inflates ROAS.
Forgetting to include all advertising costs, such as agency fees or software costs, leading to an overstated ROAS.
Comparing ROAS across different time periods without adjusting for seasonality or market changes.

Last updated: August 13, 2026